YouTube: We’ll Rival TV Revenue in Four Years

Suzie Reider, Head of Advertising Sales at YouTube, writes a death note for TV advertising, postdated 3-4 years:

Asked how long it will take for YouTube to generate major revenues―in the billions―to rival television and other media, Ms. Reider, “It’ll take us three or four years, because none of us working in this area want to recreate the TV model. We’re not looking for 30-second commercial spots.”

She even announced the murder weapon. Find out what it is at Inside Online Video.

Google Surpasses Microsoft as Most-Visited Site

Despite all those Microsoft pages embedded into various Windows services, the people still choose Google.

For the first time, Google has edged ahead of Microsoft as the world’s most visited Internet property. Online measurement firm comScore Networks found that Google had just over a million more unique users in March than its arch-rival.

Google had 528 million unique visitors in March, up 5 percent from the previous month, according to comScore. Microsoft had 527 million visitors during the same month, up 3.7 percent.

Expect Google’s lead to widen, seeing as it’s now also the world’s top brand.

The Brandz list of the Top 100 Most Powerful Brands, compiled by Milward Brown, shows that Google has overtaken Coca-Cola, Wal-Mart, General Electric and Microsoft – jumping from last year’s seventh place to first.

You know you’re huge when churches compare God to you. Later on, Google could leverage its Web dominance to push Microsoft Office off the desktop. Get Ballmer another chair.