U Mobile Ads Worth Only a Penny

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Juned Sonido points out that each ad from U Mobile will give customers only 50 centavos (~$0.01) of prepaid load. To even approach the ad-suppported monthly load cap of PhP350, a customer would need to receive twenty-three ads a day. The world’s most successful ad-supported cellular service, Blyk, gives customers PhP528.75 worth of monthly service […]Click here to continue reading "U Mobile Ads Worth Only a Penny"...

U Mobile Ads Worth Only a Penny

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May 23, 2008

Comments

12 Comments on “U Mobile Ads Worth Only a Penny”
  1. Mike Abundo says:
    May 25, 2008 at 2:07 pm

    but as of my research the network has a invite-only users policy.

    And the page to invite people has mysteriously vanished. 😛

    I’m seeing something similar happening eventually — for a specific niche market that can … “tolerate” ads in exchange of load.

    People with a lot of free time on their hands, I would wager. 😉

    Reply
  2. digitalwormfreak says:
    May 26, 2008 at 12:41 am

    I agree with sunday!

    As long as umobile subscribers will get FREE load, freebies and other rewards like attending their party! WHY NOT! AND I GOT MY umobile SIM- FREE!

    Besides, im sure umobile will send mobile ad messages that i like and can relate to, so NO FUSS on their application even if its too long. I think umobile would just like to know their applicants or future subscribers very well, in order for umobile to send personalized mobile ads based on their profile.

    Now we’re talking about personal touch!

    Reply
  3. benoy says:
    May 26, 2008 at 1:29 am

    Hmmmmmmmmmmmmmmmmmmmmmmmmmmmm.

    I would have to say that you did the math correctly but there’s something WRONG with the logic of your point. A bias analysis I would have to say.

    We are in the philippines, where economic status and cost of living is VERY different from other first world countries such as in europe specifically in UK. – WHICH BASICALLY SUMS IT ALL.

    Statements like this, coming from a “Vice-President for Online Services of the Philippine Internet Commerce Society blah blah blah” (if this truly exist) should understand the basis and logic of this comparison.

    Pity you, im guessing you are not their target market. Dont be bitter about it.

    Reply
  4. Mike Abundo says:
    May 26, 2008 at 1:45 am

    We are in the philippines, where economic status and cost of living is VERY different from other first world countries such as in europe specifically in UK.

    Actually, I computed the value of Blyk’s ad-supported services at Philippine rates.

    Reply
  5. Mike Abundo says:
    May 26, 2008 at 1:52 am

    I think umobile would just like to know their applicants or future subscribers very well, in order for umobile to send personalized mobile ads based on their profile.

    U Mobile uses your personal information to sell highly targeted advertising, for which they can charge advertisers a very high premium.

    Despite that, they give you only a penny per ad.

    Reply
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