U Mobile Ads Worth Only a Penny

Juned Sonido points out that each ad from U Mobile will give customers only 50 centavos (~$0.01) of prepaid load. To even approach the ad-suppported monthly load cap of PhP350, a customer would need to receive twenty-three ads a day. The world’s most successful ad-supported cellular service, Blyk, gives customers PhP528.75 worth of monthly service […]Click here to continue reading "U Mobile Ads Worth Only a Penny"...

U Mobile Ads Worth Only a Penny

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Comments

12 Comments on “U Mobile Ads Worth Only a Penny”
  1. soloista says:

    The fact that U Mobile needs 23 ad views raises questions about managing their services. What the hell is causing them to have an absurd amount of ad views anyway?

  2. talkintech says:

    Well, 50 centavos credited per targeted ad received is better than zilch from SPAMs received from that darn China-something bank that solicits loans, or from SMS SPAMS received from certain multi-national banks that offers “double your reward points”, or from scamsters who solicits “pasa load” because its their last message and they “need to talk to you.

  3. ka edong says:

    nice analysis there, mike 😉 . The comparison to a good benchmark is helpful. Nice logo too!

    I’m confident umobile has a market out there. and given enough time, umobile will help change the philippine telecom industry for the better.

    Remember how Sun was lambasted at the start for poor service. And people thought Sun wouldn’t fly? Well, it was Sun that compelled Globe/Smart to start offering their unlimited text/calls services.

    I’m seeing something similar happening eventually — for a specific niche market that can … “tolerate” ads in exchange of load.

    😉

    ka edong
    cross posted at technobiography

  4. sunday says:

    that would be cool and i won’t bother receiving 23 or more ads a day. but as of my research the network has a invite-only users policy. sadd 😐

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