Ex-Mobius Prez Joins Yahoo

Yahoo SEA

In February, Mobius CEO Scott Countryman unsuccessfully tried to sell his company to Yahoo. The price: less than 10% of Mobius for $1.25 million. Considering that my blogs make more money than Mobius’ entire EVE Online Southeast Asia service, I don’t blame Yahoo for passing up Scott’s offer.

Instead of buying the whole company, Yahoo just got one of the best parts. Jojo Anonuevo, who resigned as President of Mobius in June, joins Yahoo as senior director of business development for Southeast Asia. Good for Yahoo — Jojo’s a customer-focused straight-talker with good ideas and great vision. Having served with Oracle before joining Mobius, Jojo’s got experience to boot. Level Up should’ve pirated this guy when they had the chance.

“Having the Philippines as part of my remit is also a great opportunity to address the benefits of the Internet for my fellow Pinoys. Yahoo has adopted a Filipino-centric business approach in my native country and I will look to help Yahoo expand on that vision,” says Jojo on his new job. Yahoo’s in the middle of an enterprise-wide soul-searching; Jojo can definitely them find their soul here in Southeast Asia.

Mobius President Resigns


I actually got an SMS about this while watching Transformers yesterday, but I just read the internal memo today: Jojo Anonuevo, president of Philippine game publisher Mobius, has resigned. Yesterday was his last day. Jojo was among the most customer-centric of Mobius’ executives, often reminding employees of their role in improving customer experience.

Jojo’s also a straight talker, a rare thing among Philippine executives. He even admitted Mobius’ failed World of Warcraft bid (and the nasty layoffs resulting from that failure) in this Inquirer podcast interview. Too bad he didn’t stay on long enough to continue the Mobius Muses program; I would’ve liked to see a pretty young gamer take over Alodia’s old job.

With Mobius launching EVE Online in Southeast Asia this year, let’s hope Jojo’s customer focus carries on throughout the enterprise. In the meantime, here’s a chance for other Philippine online businesses to snap up some top executive talent.