CNN Chooses AdSense

Google AdSense is great, but older media professionals (and some newbies!) have a hard time wrapping their brains around contextual advertising. They’ve been trained all their lives to believe they need account executives making calls, pounding pavements, and kissing asses to sell any ad space. Contextual advertising is just outside their realm of experience.

Old timers (and some newbies!) need to hear about this newfangled AdSense stuff working for some big traditional media outlet. Okay, fine: The Philippine Daily Inquirer uses AdSense, but let’s go global. CNN exclusively chooses AdSense.

CNN.com and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to CNN.com.

Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

If the most trusted name in news chooses AdSense to make money, so should you.

PICS Directors Induction with Loren Legarda

Thanks to everyone who came to the induction of the new Philippine Internet Commerce Society directors at the Peninsula Manila Hotel last night. Senator Loren Legarda, who swore us in, is pretty and feisty as ever. Noemi Dado posts more pretty pictures. Please tag your videos, photos, and articles about the event pics07 so we can all find them.

This is PICS’ tenth year, and my third term as vice-president. A lot of what we called emerging information technologies two years ago are standard online services today. I’m glad to see geekery mainstreamed so quickly; that just lets us geek over more new stuff. Yes, Jayvee, Hell is freezing over and over and over again — and it’s cool.