Ad Buyers Shifting from TV to Web

TV’s overall unique audience is down and ratings are down. Many of our clients are looking at the middle of February and knowing they are going to be significantly behind in terms of delivering [ad impressions]. We are looking to make that up in digital. If we can get the impressions on television, we want to stay there, but we are at a point where we are going to have to make some calls, take some dollars back and reallocate them.

That’s ad buyer Andrea Kerr Redniss telling us what she’ll do in the face of falling TV ratings. This is why I really don’t give a shit about the ugly little GMA/ABS ratings kerfuffle. They’re fighting over a shrinking pie, and their petty squabbling is turning off their shrinking audience.

ABS-CBN Takes Down Sharon Sotto YouTube Clip

To my knowledge, Filipina import model Sharon Sotto is not an ABS-CBN “talent” (and I use the term loosely). Apparently, ABS-CBN thinks they own everybody. They just took down a YouTube clip of the US model.

Once again, ABS-CBN frivolously takes down a YouTube clip they don’t own. I’d like to remind ABS-CBN management that DMCA takedown notices require sworn statements. They may well be committing multiple acts of perjury, acts for which they may someday be held accountable. I’m sure the EFF would love to make that happen.

Surely having some dumb intern do indiscriminate YouTube searches isn’t worth that legal risk.