The Mike Abundo Effect

YouTube InVideo ads have been running in the States for a while now, but this is the first time I’ve seen one in the Philippines. Hey, Philippine advertisers, if you’re sick of local TV stations squabbling over ratings, give YouTube a try. It’s huge in the Philippines.

YouTube InVideo, in particular, offers quite a few advantages over other ad formats.

CTR on YouTube InVideo ads is five times that on YouTube page display ads. YouTube InVideo ads can be targeted by age, gender, genre, time, and/or location… Ad videos can be any length, since viewers can dismiss and recall them at will. By adding a second layer of airtime possible only inside online video, YouTube has completely bypassed the traditional time limits of TV ads.

To my knowledge, Filipina import model Sharon Sotto is not an ABS-CBN “talent” (and I use the term loosely). Apparently, ABS-CBN thinks they own everybody. They just took down a YouTube clip of the US model.

Once again, ABS-CBN frivolously takes down a YouTube clip they don’t own. I’d like to remind ABS-CBN management that DMCA takedown notices require sworn statements. They may well be committing multiple acts of perjury, acts for which they may someday be held accountable. I’m sure the EFF would love to make that happen.

Surely having some dumb intern do indiscriminate YouTube searches isn’t worth that legal risk.

Ever since I started writing Inside Online Video, YouTube has become a big part of my life. For comedian Bernard Smith, however, YouTube is his life. Watch him sing the joys of video trolling with guest appearances by YouTube stars.

(Via Nalts, who is currently on a crusade of vengeance against a copyright-trolling photographer.)