Animax Feels the Alodia Effect

Animax Ani-Mates Stephanie Henares and Alodia Gosiengfiao

Animax Ani-Mates Stephanie Henares and Alodia Gosiengfiao

Among Filipino geek culture bloggers, Filipina cosplayer and Net idol Alodia Gosiengfiao has earned a reputation for causing traffic spikes whenever she’s featured in a blog post. Chalk it up to her enormous and loyal online fan base. Call it the Alodia Effect.

The Effect Quantified

Animax Asia is now feeling the Alodia Effect. The Southeast Asian anime cable network recently hired Alodia and Filipina VJ Stephanie Henares as their brand ambassadors — their “Ani-Mates”. The Ani-Mates’ duties include maintaining blogs and posting Web-exclusive videos for Animax. Thanks to the Ani-Mates initiative, Animax has experienced a whopping 17% jump in Web site traffic.

The Ani-Mates microsite attracted 48,000 page views, from 41,000 unique visits, within three weeks of the Ani-Mates’ introduction. That’s a sizable chunk of the 400,000 pageviews attracted by the Animax web site over the same period.

Until now, there were no public numbers to quantify Alodia’s ability to attract niche Web traffic. It was a phenomenon discussed only among small circles of Filipino geek culture bloggers and marketers. Now we have international statistics to prove that the Alodia Effect is indeed very, very real. Click here to continue reading “Animax Feels the Alodia Effect”…

Google TV Brings Universal Search to Your TV

Google TVThis year’s keynote presentations at Google I/O, the search giant’s annual developer conference, feature quite a few exciting announcements: from WebM to the Chrome Web Store to Android Froyo. However, Google saved their biggest announcement for the last part of the last keynote: Google TV.

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. Like it or not, a lot of the world’s information still goes through traditional television. Google TV thus hopes to organize that information, by putting traditional television under the dominant information management paradigm of the Web: search. Clunky TV schedule guides could soon become a thing of the past, even for the laziest couch potatoes. Click here to continue reading “Google TV Brings Universal Search to Your TV”…