U Mobile: A Penny For Your Thoughts
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Since U Mobile is basically paying you a penny to turn your thoughts to their advertisers, here’s the perfect theme song for them: A Penny For Your Thoughts. It makes penny-ante spam sound almost romantic.
They should offer it as a message tone. It would remind you what you’re getting with their ad.
Tags: A Penny For Your Thoughts, Advertising, ballad, Mobile, Music, Philippines, R&B, Tavares, Telecoms, U Mobile
May 26, 2008 | Filed Under Advertising, Mobile, Music, Philippines, Telecoms | Post a CommentU Mobile Ads Worth Only a Penny
Juned Sunido points out that each ad from U Mobile will give customers only 50 centavos (~$0.01) of prepaid load. To even approach the ad-suppported monthly load cap of PhP350, a customer would need to receive twenty-three ads a day. Read more
Tags: Advertising, Blyk, Mobile, Philippines, Telecoms, U Mobile
May 23, 2008 | Filed Under Advertising, Mobile, Philippines, Telecoms | 11 CommentsU Mobile Should Send No More Than Four Ads a Day
When I heard from Jayvee Fernandez that the monthly ad-supported load cap for U Mobile is PhP350, I instantly wondered just how many ads you should have to see to get that small subsidy. Let’s compare U Mobile’s deal with that of the world’s most successful ad-supported cellco, Blyk. After all, Smart bought U Mobile for $10 million on the same day Blyk announced 100,000 subscribers. Read more
Tags: Advertising, Blyk, Mobile, Philippines, Smart, Telecoms, U Mobile
May 22, 2008 | Filed Under Advertising, Mobile, Philippines, Telecoms | 9 Comments-
About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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