Level Up Drops Splash Page and Autoplay Annoyance, Still No RSS
Two weeks ago, I pointed out that the homepage of top Philippine online game publisher Level Up featured an infantile splash page and annoying autoplaying video. I’m glad to see they’ve removed both.
Now, all they need are RSS feeds, and they’ll actually have a decent site. Who knows, if I see enough good stuff from them in my RSS reader, I might even plunk a few Xfire hours into RF Online (gasp!).
When they’ve put up those RSS feeds, they should try getting their own YouTube account. Their Christmas promo vid had to go through Hackenslash’s YouTube account — on New Year’s Day. Talk about being late to the party, and by proxy at that.
Level Up is a game publisher, not a Web publisher. Their Web content exists to promote their games, and promotional content works best when made viral. You don’t make content viral by portalizing it for stickiness. You make content viral by widgetizing it for syndication.
Here’s my challenge to Level Up: if you come up with at least one decent RSS feed for your site, I will post a nice little widget for it on this blog. My readers can take that widget and repost it on their blogs. That’s free viral marketing for you guys.
Tags: Design, Gaming, Level Up, Marketing, Philippines, RSS, Video, YouTube
January 10, 2007 | Filed Under Design, Gaming, Marketing, Philippines, Video | 8 CommentsGrazr Seeks JavaScript Developer
I like Grazr. They’re well-positioned for what Newsweek calls The Year of the Widget. That’s why I’m reposting their job opening for a JavaScript developer. Commute not required.
A quick note on 2007, we’re interested in hiring a software ninja, especially one who knows and appreciates javascript. We’re looking for someone passionate about software, widgets, web applications, information presentation and technology, who sees javascript not just as a sum of libraries or a quick hack, but as an interesting programming language all its own. If you’re interested we’d love to talk to you! We’re Boston, MA based, and while being in the area is a plus it’s not required. E-mail (mike (-at-) grazr (-dot-) com) if you’re interested.
In case you’re wondering what these guys make, here’s a Grazr widget of my blog. Grazr widgetizes RSS and OPML for smooth display on any Web page.
Tags: Grazr, JavaScript, Jobs, OPML, RSS, Widgets
January 7, 2007 | Filed Under Jobs, Widgets | Post a CommentWeb Analytics Increases Marketing Accountability
I just read the latest of WebTrends’ insightful, if somewhat salesy, whitepapers: Marketing Performance Management. What really stood out to me is its assertion that Web analytics increases marketing accountability — especially since I live in a country full of marketers who, by Robert Scoble’s standard, should be fired.
This goes back to my assertion that GBC babes make better online game endorsers than trad models. Web analytics can directly measure conversions from endorsements on GBC babe Alodia Gosiengfiao’s multiple online presences. Read more
Tags: Alodia Gosiengfiao, Analytics, Babes, Cosplay, GBC, Iya-Villania, Level Up, Marketing, Mike Abundo, Robert-Scoble, RSS, Steve-Rubel, Tricia Gosingtian
October 19, 2006 | Filed Under Babes, Cosplay, Marketing | 4 Comments-
About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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