RSS Awareness Day
When college girls ask me to explain RSS, I tell them it’s like the friend updates on their social networks — but for the whole Internet. RSS has so fundamentally liberated content from form, so efficiently freed information from silos, so powerfully shifted attention control from publishers to readers, that it deserves to have its own special day. In fact, it does: RSS Awarness Day.
Interesting that RSS Awareness Day is so near the anniversary date of spam. The former is a cure for the latter.
Google Reader for the Wii
Google Reader now sports a special interface for the Nintendo Wii’s Opera browser. If you’re using a regular browser, you can see what the Wii interface looks like here. Very cute.
Level Up Drops Splash Page and Autoplay Annoyance, Still No RSS
Two weeks ago, I pointed out that the homepage of top Philippine online game publisher Level Up featured an infantile splash page and annoying autoplaying video. I’m glad to see they’ve removed both.
Now, all they need are RSS feeds, and they’ll actually have a decent site. Who knows, if I see enough good stuff from them in my RSS reader, I might even plunk a few Xfire hours into RF Online (gasp!).
When they’ve put up those RSS feeds, they should try getting their own YouTube account. Their Christmas promo vid had to go through Hackenslash’s YouTube account — on New Year’s Day. Talk about being late to the party, and by proxy at that.
Level Up is a game publisher, not a Web publisher. Their Web content exists to promote their games, and promotional content works best when made viral. You don’t make content viral by portalizing it for stickiness. You make content viral by widgetizing it for syndication.
Here’s my challenge to Level Up: if you come up with at least one decent RSS feed for your site, I will post a nice little widget for it on this blog. My readers can take that widget and repost it on their blogs. That’s free viral marketing for you guys.
Tags: Design, Gaming, Level-Up, Marketing, Philippines, RSS, Video, YouTube
January 10, 2007 | Filed Under Design, Gaming, Marketing, Philippines, Video | 7 Comments-
About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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