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US Air Force Blog Assessment Chart

US Air Force Blog Assessment Chart

While the US Air Force prepares for infrastructural cyberwarfare with their Cyber Command, they also prepare for informational cyberwarfare with their Emerging Technology Division. That division has drafted a blog assessment chart showing when and how to comment on blog entries.

Yes, you read that right: the Air Force has drawn up rules of engagement for the blogosphere. These guys know the Internet is serious business.

I recommend this handy flowchart to anyone who’s taking a blogospheric beating. The responses it prescribes are far more rational than the excuses and insults most people spout when targeted by angry bloggers.

(Via Joey deVilla.)

Bloggers More Trusted Than Friends

Bloggers Versus FriendsWho do you trust: bloggers or friends? A new study says bloggers.

Half of all those surveyed who identify as “blog readers” (people who read more than one blog per month, a fifth of total survey respondents) say that blogs are important to them when it comes to making purchasing decisions. But they don’t necessarily find them to be all that reliable: only 15 percent of blog readers, and five percent of all those surveyed said that in the past year they had trusted a blog to help them make a purchase decision.

That’s still higher than the number of people who said they used social-network recommendations, though: ten percent of “blog readers,” and four percent of all those surveyed.

Results of the survey are similar when it comes to advertising: a quarter of “blog readers” say they trust ads on blogs that they read (versus 43 percent on “familiar” or mainstream media sites), but a slightly lower 19 percent say they trust the ads on social networks.

I, for one, put more stock in blog posts than MySpace updates. Who do you trust?