Mike Abundo


Web Analytics Increases Marketing Accountability

I just read the latest of WebTrends’ insightful, if somewhat salesy, whitepapers: Marketing Performance Management. What really stood out to me is its assertion that Web analytics increases marketing accountability — especially since I live in a country full of marketers who, by Robert Scoble’s standard, should be fired.

Alodia Gosiengfiao with Sword

This goes back to my assertion that GBC babes make better online game endorsers than trad models. Web analytics can directly measure conversions from endorsements on GBC babe Alodia Gosiengfiao’s multiple online presences. Click here to continue reading “Web Analytics Increases Marketing Accountability”…

Yahoo Takes This Blog’s Searchbot Virginity

I’m a huge Google fan, but I’ve got to hand this to Yahoo: they indexed this new blog first.

And a good thing, too. As I’ve said before, if you cannot be searched, you do not exist.