Cosplayers Perform at TV5 Launch

Over the last few years, we’ve seen Internet service providers getting into the content business. The Philippine Long Distance Telephone Company (PLDT), the country’s largest telco and ISP, acquired game publisher Level Up Philippines in February 2006. Comcast, America’s largest cable TV and Internet service provider, acquired entertainment conglomerate NBC Universal in December 2009. Click here to continue reading “Cosplayers Perform at TV5 Launch”…

Animax Presscon Features Cosplayers

Cosplayers On Stage

Animax Asia General Manager Gregory Ho is one of the most clued-in TV executives I’ve ever met. Unlike many people in mass media, he doesn’t think of his audience as buckets of passive eyeballs. He understands that, in today’s highly competitive media landscape, engagement is the name of the game.

Few displays of content engagement are more powerful than putting on an outlandish costume and becoming a fictional character in public. This is the emerging performance art called cosplay. Let’s face it: if you’re running around wearing a freaky costume acting like a cartoon character, for any reason whatsoever, you’re engaging pretty deeply with the content.

That’s why when Greg presented his anime cable channel’s 2010 lineup at a press conference last week, he brought in cosplayers to demonstrate this ultimate form of content engagement. Click here to continue reading “Animax Presscon Features Cosplayers”…