Alodia is One of the New Faces of Animax

Stephanie Henares and Alodia Gosiengfiao as Animax Ani-Mates

Stephanie Henares and Alodia Gosiengfiao as Animax Ani-Mates

Being a successful product evangelist takes more than just product knowledge and the gift of gab. You have to love the product you’re evangelizing. Savvy marketers have known this for decades. The great entrepreneur Sy Sperling said it best in his classic TV ads: “I’m not only the Hair Club president, but I’m also a client.” With the rise of social media and conversational markets, that sort of passion and authority has become more important than ever.

For a growing number of anime fans, cosplay is one of the ultimate expressions of love for anime content. Really good anime cosplay requires practitioners to totally embody their favorite anime characters — to engage with anime content at a very personal level. Click here to continue reading “Alodia is One of the New Faces of Animax”…

Chowking Celebrates Geek Culture

When Chowking wanted to celebrate its 25th anniversary last week, the Chinese fastfood chain decided to try something a little different. Sure, they could have gone with a stuffy old coporate suit party or an unremarkable generic street party. They could have just invited a whole bunch of silver-screen celebrities and TV news networks. Having just completed a $5 million modernization program, this four-hundred-branch international fastfood chain could certainly afford all the accoutrements of old reliable mass media. Instead, Chowking chose to do something a little more… geeky.

Niche media and geek culture are currently ascendant in Chowking’s home country of the Philippines, so Chowking decided to contact one of the most influential geeks in the Philippines: cosplayer and blogger Alodia Gosiengfiao. The result was a night of pure awesomeness. Click here to continue reading “Chowking Celebrates Geek Culture”…

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