You Will Know Tech Evangelists by the Trail of Dead

Think not that I am come to send peace on earth: I came not to send peace, but a sword. — Matthew 10:34.

Sacha Chua asks: What does a portfolio for a tech evangelist look like?

I’d say a tech evangelist is in the business of promoting potentially disruptive technologies — indeed, the business of spreading disruption. Thus, a tech evangelist’s portfolio should record the disruption he spreads. Some would call it destruction; so be it. When you show people a better way, those who insist on the old way inevitably get fucked.

A tech evangelist clears a path to the future, cutting down all neo-luddites who dare stand in his way. Like a certain indie rock band, you will know them by the trail of dead.

You're a Dinosaur

Web Analytics Increases Marketing Accountability

I just read the latest of WebTrends’ insightful, if somewhat salesy, whitepapers: Marketing Performance Management. What really stood out to me is its assertion that Web analytics increases marketing accountability — especially since I live in a country full of marketers who, by Robert Scoble’s standard, should be fired.

Alodia Gosiengfiao with Sword

This goes back to my assertion that GBC babes make better online game endorsers than trad models. Web analytics can directly measure conversions from endorsements on GBC babe Alodia Gosiengfiao’s multiple online presences. Click here to continue reading “Web Analytics Increases Marketing Accountability”…

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