Marketing


Animax Feels the Alodia Effect

Animax Ani-Mates Stephanie Henares and Alodia Gosiengfiao

Animax Ani-Mates Stephanie Henares and Alodia Gosiengfiao

Among Filipino geek culture bloggers, Filipina cosplayer and Net idol Alodia Gosiengfiao has earned a reputation for causing traffic spikes whenever she’s featured in a blog post. Chalk it up to her enormous and loyal online fan base. Call it the Alodia Effect.

The Effect Quantified

Animax Asia is now feeling the Alodia Effect. The Southeast Asian anime cable network recently hired Alodia and Filipina VJ Stephanie Henares as their brand ambassadors — their “Ani-Mates”. The Ani-Mates’ duties include maintaining blogs and posting Web-exclusive videos for Animax. Thanks to the Ani-Mates initiative, Animax has experienced a whopping 17% jump in Web site traffic.

The Ani-Mates microsite attracted 48,000 page views, from 41,000 unique visits, within three weeks of the Ani-Mates’ introduction. That’s a sizable chunk of the 400,000 pageviews attracted by the Animax web site over the same period.

Until now, there were no public numbers to quantify Alodia’s ability to attract niche Web traffic. It was a phenomenon discussed only among small circles of Filipino geek culture bloggers and marketers. Now we have international statistics to prove that the Alodia Effect is indeed very, very real. Click here to continue reading “Animax Feels the Alodia Effect”…

Animax Introduces Anime VJs

Filipina cosplayer Alodia Gosiengfiao for Animax.

Filipina cosplayer Alodia Gosiengfiao for Animax.

From making anime music videos to dressing up as anime characters, anime fans tend to engage very, very passionately with their favorite anime content. Animax Asia, the leading anime cable channel in Southeast Asia, recognizes that passion. That’s why they’ve embarked on a mission to further engage anime fans. Click here to continue reading “Animax Introduces Anime VJs”…

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