While bottom-tier social network Multiply stepped into deep shit by partnering with ABS-CBN, OpenSocial-enabled Friendster is expanding its Philippine office. Friendster serves 10.7 million Filipinos — and despite their history of technical glitches and patent trolling, I like the way they show how people are connected. They’re smart enough to use OpenSocial, they didn’t lure users through illegal filesharing, they didn’t lure users through nontransactional online “storefronts”, and they didn’t become party to a petty network war. Friendster already avoids a lot of the mistakes Multiply makes.
That’s because Friendster focuses on its core business of social networking — from expanding in key markets to adopting the right technologies. Even its patent-trolling is on focus. Multiply, meanwhile, goes half-baked on everything — from ersatz filesharing and content management, to ignoring de facto industry standards, to relying on some silly TV station to sell ad space.
Here’s the bottom line for Filipino social networkers: Multiply is slow to adopt standards, dependent on a TV station, and unfocused as a social network. Friendster adopted OpenSocial early, maintains its own office in a key market, and remains focused as a social network. Multiply serves around 2 million Filipinos, Friendster serves 10.7 million. If you want to connect with Filipinos, then screw Multiply. Use Friendster. That goes for users, developers, and advertisers.
Fresh from a deal with MySpace to power the siteâ€™s search and ads, Google is set to score another big partnership.
Friendster CEO Kent Lindstrom revealed today that the social network is going to partner with Google – the search giant will power Friendsterâ€™s search and text ads, just as it does on MySpace. The deal is to last two years and financials werenâ€™t disclosed. But since Friendster reports less than 1 million monthly unique visitors, the agreement wonâ€™t be on the same scale as the $900 million Google-MySpace deal.
The hookup is another letdown for Yahoo, which currently powers Friendster search.
Hm, five million Filipinos use Friendster, yet Friendster reports less than one million monthly uniques? No wonder all the hottest Filipina babes are migrating to MySpace.