One of the keys to a geek idol’s appeal is her uniqueness. People don’t want to see her as just another pretty face, just another cookie-cutter starlet. People want to see what’s going on inside that crazy, quirky, geeky mind of hers. That’s why Japanese cosplay idol Shoko Nakagawa is the blog queen of Japan: people actually want to witness her geeky antics online.
Too many mainstream producers can’t comprehend that. Too many mainstream producers neither understand nor tolerate a geek idol’s geekiness. Too many mainstream producers try to take a geek idol and turn her into something safe, something kosher, something their limited imaginations can handle. It happened to Shoko early in her career, when she was initially cast as just another bikini idol.
Avoiding the Starlet Trap
By and large, cosplay goddess Alodia Gosiengfiao has managed to avoid the cookie-cutter starlet trap. Her hosting gig with Animax highlights her anime geekiness, even letting her blog about it on Animax’s site. Her endorsement deal with the Japanese online game TinierMe gave her gamer geekiness full expression, even letting her design a completely original game character from scratch. Her ad campaign with Globe Telecom focuses completely on her cosplay geekiness, successfully highlighting that a girl who posts a lot of cosplay pictures could use Globe’s broadband service.
If people want to see a geek idol’s geekiness, then why not give her geekiness full expression? Why not give her complete creative control?
That’s exactly the idea behind Alodia’s new show. Click here to continue reading “Alodia’s Fantasy: Geek Girl in Charge”…
Wanna be Web-famous in the Philippines? Manila-based online video production company Flippish is looking for new talent.
YouTube has been huge in the Philippines for years, and one of the biggest stars on YouTube is Filipina. Filipinos clearly love online video, and Flippish hopes to tap into that passion by offering content uniquely tailored to Filipino tastes.
If you think you’ve got what it takes to build the next Revision3 in Southeast Asia, if you’re up to the challenge of engaging audiences through a new medium in an emerging market, come to 1101 Pacific Center Building, San Miguel Avenue, Ortigas Center, Pasig City, Metro Manila, Philippines from 10am to 5pm on February 5, 2010 (GMT+8).
Flippish is a young startup targeting consumers in a developing nation, so don’t expect to make a million bucks like Leo Laporte. As you can see from the video above, Flippish star Kring Elenzano is seriously overworked. She could use some help.