Filipina


Alodia and Ashley Model Funky Jeans

Filipina gamer girl Alodia Gosiengfiao models Freego Freshgear jeans.

Filipina gamer girl Alodia Gosiengfiao models Freego Freshgear jeans.

Marketing to geek culture requires more than just copying geek culture. Jag jeans got it wrong when they imitated a popular photo of Filipina cosplay queen and gamer girl Alodia Gosiengfiao, sticking a mainstream model into the picture instead.

It was a classic case of cargo cult marketing: copying the external trappings of a campaign (the photo composition) without knowing what actually makes that campaign work (the gamer babe). Click here to continue reading “Alodia and Ashley Model Funky Jeans”…

Alodia Photo Influences Jag Billboard?

Above is a popular photo of Filipina gamer girl Alodia Gosiengfiao, taken by her sister Ashley Gosiengfiao. Below is a billboard for the clothing line Jag.

Above is a popular photo of Filipina gamer girl Alodia Gosiengfiao, taken by her sister Ashley Gosiengfiao. Below is a billboard for the clothing line Jag.

With the rise of geek culture in the Philippines, Filipina gamer girl Alodia Gosiengfiao has become one of the most influential women in the Philippines. Now that she’s made geekery cool in her country, Alodia’s influence can be seen in even the most nongeeky of objects: from unlicensed concert posters to licensed skincare products. Click here to continue reading “Alodia Photo Influences Jag Billboard?”…