You know niche media has gone mainstream when Time Magazine makes you Person of the Year. Yes, you, you, and you — including you in the middle passing notes, and especially you in front nodding (maybe not so much you in the back throwing spitballs). Yes, even you in the doorway lookin’ pretty. If the ’80’s was the “Me” decade of status seekers kissing up through channels, the ’00’s is the “You” decade of content creators making their own channels.
…look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic compendium of knowledge Wikipedia and the million-channel people’s network YouTube and the online metropolis MySpace. It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.