Danny Choo


Otacool 2: Worldwide Cosplayers

Japanese pop culture blogger Danny Choo’s latest photobook, Otacool 2: Worldwide Cosplayers, takes an interesting approach to content aggregation. Thanks to the level playing field offered by Danny’s online crowdsourcing, the cosplayers on the cover make for a truly flat-world mix that would make Thomas Friedman proud. Click here to continue reading “Otacool 2: Worldwide Cosplayers”…

Otacool 2 Cover Cosplayers Revealed

Otacool 2 Cover

When top otaku culture blogger Danny Choo needed cosplayers for his upcoming photobook, Otacool 2: Worldwide Cosplayers, he didn’t seek them out in the traditional way. He didn’t set up geographically limited auditions or prohibitively expensive photoshoots. He didn’t fly in cosplayers from around the world or conduct time-consuming local contests in various countries. No, he didn’t indulge in any such offline prefiltering.

Being a tech industry veteran who’s worked with the likes of Microsoft and Amazon, Danny did something smarter, something more scalable, something more disintermediated, something that completely bypassed geographic cosplay cliques. He leveraged the Internet for crowdsourcing.

Danny made a public call for cosplayers to post photo entries on his hobby site, Figure.fm. Thanks to Danny’s considerable fame within his niche, hundreds of entries piled up in a matter of weeks. Some of the world’s top cosplayers even contributed to the blogger’s book project. Click here to continue reading “Otacool 2 Cover Cosplayers Revealed”…