Hanep Hataw Hero 2005 was a pretty damn big anime convention, so I have high expectations for Hanep Hataw Hero 2006. Since Filipino anime fans are a connected bunch, Hero TV’s Eric Go should do what TechCrunch does: promote a unique tag for all social media related to this event. Fans would use that tag for all related media they post on blogs, Flickr, YouTube, et cetera. That way, Hero can automatically encourage, aggregate, promote, and track consumer-generated multimedia online event buzz.
I just read the latest of WebTrends’ insightful, if somewhat salesy, whitepapers: Marketing Performance Management. What really stood out to me is its assertion that Web analytics increases marketing accountability — especially since I live in a country full of marketers who, by Robert Scoble’s standard, should be fired.
This goes back to my assertion that GBC babes make better online game endorsers than trad models. Web analytics can directly measure conversions from endorsements on GBC babe Alodia Gosiengfiao’s multiple online presences. Click here to continue reading “Web Analytics Increases Marketing Accountability”…