The Mike Abundo Effect

Juned Sunido points out that each ad from U Mobile will give customers only 50 centavos (~$0.01) of prepaid load. To even approach the ad-suppported monthly load cap of PhP350, a customer would need to receive twenty-three ads a day. Read the rest of this entry »

When I heard from Jayvee Fernandez that the monthly ad-supported load cap for U Mobile is PhP350, I instantly wondered just how many ads you should have to see to get that small subsidy. Let’s compare U Mobile’s deal with that of the world’s most successful ad-supported cellco, Blyk. After all, Smart bought U Mobile for $10 million on the same day Blyk announced 100,000 subscribers. Read the rest of this entry »