Filipina gamer and cosplayer Alodia Gosiengfiao has been endorsing video games from various Philippine game publishers since 2004. In fact, her reputation as a popular gamer girl reaches across the globe: she’s in talks to appear in the upcoming movie based on the hit Warcraft game franchise.
Gamer Girl Since Before Birth
The Warcraft movie may be slated for 2013, but this game endorser is going global much earlier than that. She’s now an endorser for TinierMe, a casual browser-based virtual world and social network from Japan featuring cute anime-style avatars.
Part of the reason Alodia’s so popular as a game endorser is the fact that she’s actually a gamer -– and not of the FarmVille or Bejeweled dabbler variety, mind you. She’s played everything from fantasy titles like World of Warcraft and the Final Fantasy series, to shooters like Counter-Strike and Call of Duty: Modern Warfare 2. Heck, Alodia’s mom was playing Super Mario Bros. when she went into labor. Click here to continue reading “Alodia Endorses TinierMe”…
Marketing to geek culture requires more than just copying geek culture. Jag jeans got it wrong when they imitated a popular photo of Filipina cosplay queen and gamer girl Alodia Gosiengfiao, sticking a mainstream model into the picture instead.
It was a classic case of cargo cult marketing: copying the external trappings of a campaign (the photo composition) without knowing what actually makes that campaign work (the gamer babe). Click here to continue reading “Alodia and Ashley Model Funky Jeans”…