Ashley Gosiengfiao

Animax Presscon Features Cosplayers

Cosplayers On Stage

Animax Asia General Manager Gregory Ho is one of the most clued-in TV executives I’ve ever met. Unlike many people in mass media, he doesn’t think of his audience as buckets of passive eyeballs. He understands that, in today’s highly competitive media landscape, engagement is the name of the game.

Few displays of content engagement are more powerful than putting on an outlandish costume and becoming a fictional character in public. This is the emerging performance art called cosplay. Let’s face it: if you’re running around wearing a freaky costume acting like a cartoon character, for any reason whatsoever, you’re engaging pretty deeply with the content.

That’s why when Greg presented his anime cable channel’s 2010 lineup at a press conference last week, he brought in cosplayers to demonstrate this ultimate form of content engagement. Click here to continue reading “Animax Presscon Features Cosplayers”…

IDG Interviews Alodia

Since you’re reading a tech blog, you probably already know that International Data Group (IDG) is a leading trendspotter in the technology industry. From research to media to events to investments, all of IDG’s businesses revolve around successful trendspotting.

The whole thing started when a UNIVAC executive complained about the lack of market research on the then-nascent computer industry. Yes, that UNIVAC, America’s first commercially available computer. IDG has been playing the trendspotting game since 1964.

Someone at IDG Japan has spotted one particularly interesting trend, a trend uniquely enabled by the connective power of the Internet: the meteoritic rise of Filipina cosplayer Alodia Gosiengfiao. Akibatteru, an IDG-produced Web show, recently caught up with Alodia and her sister Ashley during their performance at Anime Festival Asia 2009 in Singapore. They even threw in a peek at Alodia’s room back home, toys and all, as it appears in the photobook Otacool: Worldwide Otaku Rooms.

It’s one thing when Animax says you’re popular. It’s another thing when International Data Group says you’re popular.