By now, you’ve already heard about Apple’s new tablet device, the iPad. You know it’ll run the iPhone OS, it’ll have a 9.7 inch multitouch LCD screen, it’ll have a ten-hour battery life, and it’ll cost $499 up. Like the iPhone, it’ll be locked into the iTunes app store, and it won’t support Adobe Flash. Unlike the iPhone, it has no camera. You can check out Apple’s iPad product page for the rest of the specs.
As I watched Apple CEO Steve Jobs reveal the iPad yesterday, I felt like I was watching a parody video straight out of College Humor. He used words like “magical” and “revolutionary” to announce something that, stripped of such hyperbole, looks patently ridiculous: a giant iPhone. What’s more, this larger device actually lacks the camera of its smaller twin. Click here to continue reading “The iPad is a Giant iPhone”…
Remember Apple’s 1984 Macintosh commercial, which portrayed Apple as a rebel brand shattering technological conformity? Twenty-five years later, the tables have turned. Now Apple is the tyrant, enforcing technological conformity by locking iTunes out to anything but iPhones and iPods.
A startup named doubleTwist plans to change all that, by making software that lets you connect to iTunes using non-Apple devices. Their first ad features a remake of Apple’s 1984 ad, but with a twist. Now Steve Jobs is the evil dictator, and the enslaved masses wear iPod earbuds.
This parody is a stroke of pure genius. There’s probably no clearer way to dramatize how Apple has betrayed the rebellious ideals of its foundation.