Animax Awards Goes Pan-Asian

Animax Awards

If you’re in East or Southeast Asia, and you want your crazy anime script idea realized by the animators of Fullmetal Alchemist, read on.

Always dreamt of creating a blockbuster animation like Howl’s Moving Castle or Death Note that will take the world by storm? Dream no more! You now have a rare and golden opportunity to tell the world a story you have longed to be made into an animation, and possibly join the ranks of iconic animators like Hayao Miyazaki and Osamu Tezuka.

Animax, the leading youth channel for the latest and hottest anime, has launched its debut pan-Asia scriptwriting competition, Animax Awards, for both amateurs and established artists to showcase their work and ‘break out’ on the international stage!

Animax Awards has been staged in Japan for five consecutive years since 2002, and has become a prestigious competition where the grand prize is coveted by many in the industry. For the very first time, Animax Awards is expanding its scope across Asia to call for talents to the animation industry.

The extension of the competition only means good news for aspiring animators beyond Japan. Animax Awards is now open to applicants from seven regions across Asia. The regions are Japan, Korea, Taiwan, Hong Kong, India, Philippines and South East Asia (Singapore, Malaysia, Indonesia and Thailand). Top entries from each region will enter the Finals where the grand prize winner will have his or her entry developed into an original production by a top Japanese animation studio!

Now keen animators have the chance to tell the stories they have been waiting to share with the world. Going on the theme, “A Story I Wish to be Animated”, contestants are free to create scripts that may be in script, novel or comic format for a 30-minute short film. They also have the option of incorporating original characters created by Animax into the scripts to form unique and creative works of art.

The winner of this year’s Animax Awards will not only take home JP¥ 2 million (approximately US$18,000), but will bag the golden opportunity to have his or her winning entry developed into an original production by leading Japanese animation studio, A-1 Pictures of Aniplex (famous work like Full Metal Alchemist) and broadcast Asia-wide on the Animax network. Finalists from each region will also be awarded with US$2,000 prize money.

Each region will have home-grown talents – people who are passionately and professionally connected to the creative world of animation, film and design – judge the script entries from their region. These illustrious judges have been selected as they are recognized leaders in their respective fields.

Representing the Philippines are three well-known innovators in their field – Quark Henares, film director at the forefront of the new Filipino cinema scene and famous for his 2006 fantasy flick Super Noypi; Grace Dimaranan, the President of the Philippines Animation Council; and Lenil Francis Yu, a Filipino comic artist who has worked on famous Marvel comic titles like Wolverine, X-Men and Fantastic Four.

From there, top entries from each region entering the Finals will be judged by creative professionals from Japan, including renowned sci-fi and adventure writer Baku Yumemakura.

Animax is calling for all keen contestants to submit their original script for a 30-minute short film, from now to May 31, 2007. Visit for more information on how to participate and to find out more about Animax’s original characters.

First Cartoon Network’s SnapToons, and now the Animax Awards. Good to see both American and Japanese animation houses tap the growing base of global otaku creativity.

Perhaps Danny Choo would like to submit a script for Mirai Suenaga. Better yet, how about Alodia Gosiengfiao make a comic starring, well, herself (Think Cosplay Complex.).

(Via Grace Dimaranan.)

Animax Virally Markets Jigoku Shoujo

The anime Jigoku Shoujo (Girl from Hell) features a mysterious website where you can post a grudge at the stroke of midnight. Soon after you post, a young-looking girl arrives to give you a straw doll with a red string around its neck. Pull the red string, and the person you’re pissed at instanly goes to Hell. Caveat: when you die, you join them.

To market the anime’s release in Singapore and the Philippines, Animax Asia put up just that: a website where you can post a grudge around midnight. The person you’re pissed at gets an email notification, and might even post a grudge of their own.

And so, the bitchfest continues. Those who post the best grudges get straw dolls.

I swear, today’s anime are just purposedesigned for viral marketing.

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