Alodia is One of the New Faces of Animax

Stephanie Henares and Alodia Gosiengfiao as Animax Ani-Mates

Stephanie Henares and Alodia Gosiengfiao as Animax Ani-Mates

Being a successful product evangelist takes more than just product knowledge and the gift of gab. You have to love the product you’re evangelizing. Savvy marketers have known this for decades. The great entrepreneur Sy Sperling said it best in his classic TV ads: “I’m not only the Hair Club president, but I’m also a client.” With the rise of social media and conversational markets, that sort of passion and authority has become more important than ever.

For a growing number of anime fans, cosplay is one of the ultimate expressions of love for anime content. Really good anime cosplay requires practitioners to totally embody their favorite anime characters — to engage with anime content at a very personal level. Click here to continue reading “Alodia is One of the New Faces of Animax”…

Animax Presscon Features Cosplayers

Cosplayers On Stage

Animax Asia General Manager Gregory Ho is one of the most clued-in TV executives I’ve ever met. Unlike many people in mass media, he doesn’t think of his audience as buckets of passive eyeballs. He understands that, in today’s highly competitive media landscape, engagement is the name of the game.

Few displays of content engagement are more powerful than putting on an outlandish costume and becoming a fictional character in public. This is the emerging performance art called cosplay. Let’s face it: if you’re running around wearing a freaky costume acting like a cartoon character, for any reason whatsoever, you’re engaging pretty deeply with the content.

That’s why when Greg presented his anime cable channel’s 2010 lineup at a press conference last week, he brought in cosplayers to demonstrate this ultimate form of content engagement. Click here to continue reading “Animax Presscon Features Cosplayers”…