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Alodia Endorses Globe Mobile Broadband

Marketers and producers, take note: you do not maximize a geek idol by toning down her weirdness to stuff her into some cookie-cutter mainstream mold. That sort of intellectual laziness turns potentially game-changing black swans into commodified poultry. That sort of intellectual laziness would have turned Shoko Nakagawa into just another bikini idol.

The best way to maximize a geek idol is by playing up the very weirdness that makes her unique. Click here to continue reading “Alodia Endorses Globe Mobile Broadband”…

Alodia and Ashley Model Funky Jeans

Filipina gamer girl Alodia Gosiengfiao models Freego Freshgear jeans.

Filipina gamer girl Alodia Gosiengfiao models Freego Freshgear jeans.

Marketing to geek culture requires more than just copying geek culture. Jag jeans got it wrong when they imitated a popular photo of Filipina cosplay queen and gamer girl Alodia Gosiengfiao, sticking a mainstream model into the picture instead.

It was a classic case of cargo cult marketing: copying the external trappings of a campaign (the photo composition) without knowing what actually makes that campaign work (the gamer babe). Click here to continue reading “Alodia and Ashley Model Funky Jeans”…

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