Alodia and Ashley Model Funky Jeans

Filipina gamer girl Alodia Gosiengfiao models Freego Freshgear jeans.

Filipina gamer girl Alodia Gosiengfiao models Freego Freshgear jeans.

Marketing to geek culture requires more than just copying geek culture. Jag jeans got it wrong when they imitated a popular photo of Filipina cosplay queen and gamer girl Alodia Gosiengfiao, sticking a mainstream model into the picture instead.

It was a classic case of cargo cult marketing: copying the external trappings of a campaign (the photo composition) without knowing what actually makes that campaign work (the gamer babe). Click here to continue reading “Alodia and Ashley Model Funky Jeans”…

Geek and Gamer Girls

Geek and gamer girls are like unicorns: they’re not supposed to exist. That’s why a group of geek and gamer girls banded together to form the singing quartet humorously known as Team Unicorn. Geek babes Michele Boyd, Clare Grant, Milynn Sarley, and Rileah Vanderbilt cosplay their way through the music video for their song Geek and Gamer Girls, a parody of Katy Perry’s California Gurls. Click here to continue reading “Geek and Gamer Girls”…