Tag Your Events!

I’m now reading David Weinberger’s Everything is Miscellaneous, and I just came across a passage that made me LOL.

Indeed, it’s becoming common at technical conferences for the organizers to recommend the attendees tag their conference-related blog posts, photos, and online articles with a tag specific to that conference — “etech2006″ or “poptech07″ — so they can all easily be found by using tag search sites such as Technorati.com.

This is exactly what I’ve been telling Philippine event organizers to do in this fiesta-happy nation of bloggers. Every time I do, they look at me like I’m insane. One even accused me of sabotaging their site’s security, apparently confusing spam-vulnerable tagboards with tags. Another accused me of facilitating massive copyright infringement through tag streams, as if they were selling content instead of events.

Well, now it’s in a book available on dead trees in Philippine brick-and-mortar bookstores. Filipino event runners, most of whom have been taught since youth to know nothing but what’s written verbatim in dead-tree textbooks, should be able to appreciate that. I am officially not insane here.

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August 21, 2007 | Filed Under Blogging, Books, Marketing, Philippines, Tagging | 2 Comments 

Philippine Blog Party Makes Technorati Top Ten

Blogparteeh07 on Technorati

More proof Filipinos are taking over the blogosphere: the tag for the Philippine blog party this Saturday, blogparteeh07, is now the #7 top search on Technorati. It’s the #11 tag, too.

Note that the party hasn’t even happened yet. Imagine what’ll happen once the attendees, bloggers all, start tagging and sharing their photos, videos, and reports. Any flamers brave enough to fight me at the party will win a ton of social media mileage.

This is the power of a unique event tag: buzz marketing and monitoring. Thanks to Shari for the heads-up.

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January 24, 2007 | Filed Under Blogging, Marketing, Philippines, Search, Tagging | 4 Comments 

December 5 is Ninja Day

Nevermind that Douglas “Ask a Ninja” Sarine is declaring December 5 Ninja Day, or that he’s having people plan Ninja Day activities with a wiki, or that he’s encouraging photo sharing with the unique tag “NinjaDay2006″. Just dig the sponsors for his DVD release: Yahoo, Microsoft, Revver, Meevee, DivX, and Laughing Squid. In case you’ve been hiding under a rock (or from a ninja) for the last year, “Ask a Ninja” is an award-winning series of online comedy videos parodying the image of ninjas in popular culture, independently produced by improv comedians Kent Nichols and Douglas Sarine.

Social media and viral marketing are the ways of the online marketing ninja. I’ll be at Yahoo presscon December 5, but I’ll try to kill somebody for Ninja Day.

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December 1, 2006 | Filed Under Comedy, Entrepreneurship, Marketing, Tagging, Video, Wikis | Post a Comment 

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