Will Chuck Norris Blend?
Blendtec’s Will It Blend? series is one of the best examples of viral video marketing ever made. Now Blendtec faces its greatest challenge yet: Chuck Norris.
Marketers take note: this is how to properly play to an Internet meme.
Tags: Blendtec, Chuck-Norris, Comedy, Marketing, Video, Will-It-Blend
September 21, 2007 | Filed Under Comedy, Marketing, Video | 1 CommentTag Your Events!
I’m now reading David Weinberger’s Everything is Miscellaneous, and I just came across a passage that made me LOL.
Indeed, it’s becoming common at technical conferences for the organizers to recommend the attendees tag their conference-related blog posts, photos, and online articles with a tag specific to that conference — “etech2006″ or “poptech07″ — so they can all easily be found by using tag search sites such as Technorati.com.
This is exactly what I’ve been telling Philippine event organizers to do in this fiesta-happy nation of bloggers. Every time I do, they look at me like I’m insane. One even accused me of sabotaging their site’s security, apparently confusing spam-vulnerable tagboards with tags. Another accused me of facilitating massive copyright infringement through tag streams, as if they were selling content instead of events.
Well, now it’s in a book available on dead trees in Philippine brick-and-mortar bookstores. Filipino event runners, most of whom have been taught since youth to know nothing but what’s written verbatim in dead-tree textbooks, should be able to appreciate that. I am officially not insane here.
Tags: Blogging, Books, David-Weinberger, events, Everything-is-Miscellaneous, Marketing, Philippines, Tagging
August 21, 2007 | Filed Under Blogging, Books, Marketing, Philippines, Tagging | 2 CommentsE3 is Dead
A Filipina gaming executive once told me she went to E3 just to see the Black Eyed Peas. Recently, friends of ex-Level Up COO Sheila Paul defended her ridiculous use of irrelevant offline marketing in the comments section of this post. To see where Sheila’s path of ever-bigger offline gaming events was leading, check out what E3 2007 has become. Yes, I’ll miss the booth babes, but I won’t miss the irrelevant extravagance.
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About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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