About The Mike Abundo Effect

Established 2006, The Mike Abundo Effect explores the rapidly growing intersection of technology and media, and how that intersection is changing your world. Public relations guru Steve Rubel coined the phrase The Mike Abundo Effect in reference to Filipinos’ rapid early adoption of YouTube.

Author Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes about beautiful Filipina women at Fine Filipinas. Email him at mike@mikeabundo.com.