Burger King and Seth MacFarlane Succeed on YouTube

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Sponsored professional content can work on YouTube as long as it’s adapted to the medium. One big sponsor and one big professional now realize that. Seth MacFarlane’s Cavalcade of Cartoon Comedy, sponsored by Burger King, has garnered fourteen million streams in its first three weeks.

Sure, some of those streams come from idiots who think they’re watching Family Guy clips, but almost half of them come from one very clever Mario parody. These aren’t TV clips trying to fit in on YouTube. The length, tone, and pacing of weekly Cavalcade episodes lend themselves well to sharing and commentary. Even the prerollish sponsor branding manages not to be too annoying.

Burger King even provides mashability: you can dub your own audio over some episodes, quite literally enabling you to have it your way.

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October 16, 2008

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