Microsoft: Be Funny, But Sell Something
Tags: Advertising | Ballmer | Bill Gates | Comedy | funny | IBM | Mac | Matrix | Microsoft | parody | Software | TrueNuff
Now that Microsoft is dropping their utterly pointless Seinfeld ads, perhaps they can learn to make a point while still being funny. Pointlessness may be the hallmark of Seinfeld’s humor, but advertising shouldn’t be pointless, and humor doesn’t have to be pointless. Take for instance the Mac switch ad parodies by TrueNuff. They make me […]Click here to continue reading "Microsoft: Be Funny, But Sell Something"...Microsoft: Be Funny, But Sell Something
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You know I’m not a giant Microsoft fan, and I can’t recite Seinfeld episodes. But I was watching some of the Bill Gates/Jerry Seinfeld extended moments on my AppleTV (oops- irony). Then my wife made me switch to real TV, and at that moment one of the short commercials were running. Here’s what I see those ads having done… sold nothing but a new image for Microsoft. Bring Gates off his evil throne. It was corporate branding, and I was excited to see it. A stark difference from the forgettable trade magazine ads.
Gates can get off his evil throne and still sell an actual product, Nalts. Check out his 1995 Doom video pitching DirectX.