Living on the Edges

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Live on the Edges or Not at All

Hugh MacLeod posts a great series of thoughts about living on the edges — and no, it’s not just about living like a rock star.

…there are other edges out there. Plenty of them. Apple obsessing about industrial design. Dell obsessing about their customers. Microsoft obsessing about software problems that may not even exist yet. Though their business models are all quite different, they’re quite edgy about what they do as individual companies. And this is PRECISELY what made them so successful- the edge part, not the middle part.

Are you living on the edges?

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September 3, 2008

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