Alodia Nabs Deal with Yehey
Filipina blogger Alodia Gosiengfiao just bagged a deal with Philippine portal Yehey. Yehey Business Development Officer Iggy Javellana has this to say about the deal:
“Well it’s about time we did something more substantial for up and coming bloggers. It’s not so much an endorsement as it is a joint venture, and we got some cool plans for the Gosiengfiao sisters.”
Iggy of course refers to Alodia’s younger sister Ashley. Iggy is himself a blogger, both personally and for CNet, so he knows how to spot online influencers in specific niches. Alodia is one such influencer for young Filipino geeks.
Previously, Yehey hosted a meet-and-greet with Filipina YouTube star Christine “Happy Slip” Gambito. Alodia herself is not new to deals with Philippine online media companies; she previously endorsed games from Mobius and Level Up. It’s about time Filipino online businesses started engaging Filipino online celebrities in meaningful ways.
(Photo by Tricia Gosingtian. BY-NC-ND.)
Tags: Alodia Gosiengfiao, Ashley Gosiengfiao, Asian, Babes, Filipina, Iggy Javellana, Philippines, Tricia Gosingtian, Yehey
May 1, 2008 | Filed Under Babes, PhilippinesComments
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About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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Long live the Queen of Philippine Otaku! Thanks for the news Mike-Sempai!
wow cute. Alodia
what deal do they have? i’d like to know more about what projects they have planned
[...] This is the advantage of cultivating a tech-savvy remix-happy fan base: spontaneous organic viral marketing. Witness the animated Alodia Caramel Dance. Next thing you know, some fan’s going to make an Alodia cosplay dress-up doll widget. Heck, for all we know, Yehey will make one. [...]