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Anyone who’s ever worked with marketers can relate to this. Comedian and Fortune 100 consumer product director Kevin Nalts brilliantly strings together big meaningless words as the Enlightened Stupid Marketer.

I have a confession to make. When I was younger, I thought this sort of pretentious marketingese was “cool”. My first few jobs were in marketing, so I used to talk like my elders did. Guilty as charged here.

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One Comment on “Marketingese”
  1. Kevin says:

    value centricity… never used that one before. loved it!! I can absolutely relate.

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