YouTube InVideo Ads in the Philippines
YouTube InVideo ads have been running in the States for a while now, but this is the first time I’ve seen one in the Philippines. Hey, Philippine advertisers, if you’re sick of local TV stations squabbling over ratings, give YouTube a try. It’s huge in the Philippines.
YouTube InVideo, in particular, offers quite a few advantages over other ad formats.
CTR on YouTube InVideo ads is five times that on YouTube page display ads. YouTube InVideo ads can be targeted by age, gender, genre, time, and/or location… Ad videos can be any length, since viewers can dismiss and recall them at will. By adding a second layer of airtime possible only inside online video, YouTube has completely bypassed the traditional time limits of TV ads.
Tags: Advertising, Philippines, Video, YouTube
January 17, 2008 | Filed Under Advertising, Philippines, VideoComments
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About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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