ABS-CBN Multiply Deal: Clueless

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Philippine TV station ABS-CBN has no idea how to do business online. Instead of partnering with online video leader YouTube to effortlessly promote themselves and earn revenue, they’re partnering with bottom-tier social network Multiply just to sell some ad space.

Clearly, the dinosaurs in local TV land just cannot wrap their brains around simple and smart new business models. As for me, I’m just glad my blog isn’t on Multiply. If you have to tell the world you’ve cut an ad sales deal with some third-world TV station, you’re in serious trouble.

(Thanks to Lusanto for the tip.)

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40 Responses to “ABS-CBN Multiply Deal: Clueless”

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  • Kamen Rider Honou says: Kamen Rider Honou

    Right about that!

    Migs, I have one good advice for you. Stop defending Multiply for God’s sake. You’ll fail eventually.

  • Migs says: Migs

    Yup, I am right, thanks for that. And BTW, I’m not defending Multiply, I’m simply ridiculing you. Still not getting it, huh?

  • Kamen Rider Honou says: Kamen Rider Honou

    I was referring to Bluezone’s demotiv poster. I won’t say anything more about you; he already said it for me.

  • Migs says: Migs

    Oh, Bluezone, of course… I followed the link he left for me and looked around and the closest thing I found to a message was this:

    “u are my teddy and I am your bear”

    here, check it out…
    http://profiles.friendster.com/aonosenshi87

    This after he called me a Fag. Guess he’s just wishful thinking. Oh well..

    Paging Mike…

  • Migs says: Migs

    ERRATUM

    Ooops.. my bad. I made a mistake in the quote. Here’s the actual one copy-pasted:

    “im ur teddy, and u r my bear… luv u! - 10/23/2008″

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