CNN Chooses AdSense

CNN

Google AdSense is great, but older media professionals (and some newbies!) have a hard time wrapping their brains around contextual advertising. They’ve been trained all their lives to believe they need account executives making calls, pounding pavements, and kissing asses to sell any ad space. Contextual advertising is just outside their realm of experience.

Old timers (and some newbies!) need to hear about this newfangled AdSense stuff working for some big traditional media outlet. Okay, fine: The Philippine Daily Inquirer uses AdSense, but let’s go global. CNN exclusively chooses AdSense.

CNN.com and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to CNN.com.

Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

If the most trusted name in news chooses AdSense to make money, so should you.


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