Microsoft Buys aQuantive for $6 Billion
Yup, double the money. How dramatic. Yahoo, on the other hand, smartly responded by snapping up a bargain with Right Media.
While this is Microsoft’s biggest purchase to date, they’ve still got $35 billion left in the bank. Sure, they can’t think of original moves — but they can still spend money to copy moves.
I’m still not impressed. All the money in the world can’t make up for an inability to ship. Microsoft adCenter still can’t reach me as a publisher.
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