Google’s New Tagline and the Long Tail
Tags: Advertising | Google | Search | SoftwareMuch like Google’s front page search box, their new tagline hides a great synergy in its simplicity: Search, ads, and apps.
Remember Google’s mission statement: Google’s mission is to organize the world’s information and make it universally accessible and useful. Much of the world’s information is Long Tail content. Apps produce Long Tail content, search taps Long Tail content, and ads monetize Long Tail content. It’s a powerful cycle. Good thing their motto is Don’t be evil, eh?
May 13th, 2007 at 10:18 pm
[...] businesses where we would own the content,” Schmidt said. Indeed, their new tagline — search, ads, and apps — indicates a cycle of enabling (through apps), tapping (through search), and monetizing [...]
May 17th, 2007 at 2:03 pm
[...] Google’s New Tagline and the Long Tail [...]