Google’s New Tagline and the Long Tail

Much like Google’s front page search box, their new tagline hides a great synergy in its simplicity: Search, ads, and apps.

Remember Google’s mission statement: Google’s mission is to organize the world’s information and make it universally accessible and useful. Much of the world’s information is Long Tail content. Apps produce Long Tail content, search taps Long Tail content, and ads monetize Long Tail content. It’s a powerful cycle. Good thing their motto is Don’t be evil, eh?

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