YouTube: We’ll Rival TV Revenue in Four Years
Suzie Reider, Head of Advertising Sales at YouTube, writes a death note for TV advertising, postdated 3-4 years:
Asked how long it will take for YouTube to generate major revenues―in the billions―to rival television and other media, Ms. Reider, “It’ll take us three or four years, because none of us working in this area want to recreate the TV model. We’re not looking for 30-second commercial spots.”
She even announced the murder weapon. Find out what it is at Inside Online Video.
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About the Author
Mike Abundo serves as Vice-President for Online Services of the Philippine Internet Commerce Society. He also writes for Inside Online Video and Tech Side Up. Email him at mike@mikeabundo.com.
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let’s see about that.. hehe. =)
[...] YouTube’s head of advertising sales is correct, YouTube’s revenues will rival those of TV networks in four years. Why not dip into their huge pie while baking your [...]