Yahoo’s MyBlogLog AdSense Trojan

Steve Poland figures out the real reason Yahoo’s MyBlogLog provides Google AdSense click tracking. It provides competitive intelligence for the Yahoo Publisher Network.

Coincidentally, MyBlogLog (Yahoo) is also tracking information on Google AdSense — how many clicks Google AdSense ads are receiving (on webpages that have both MyBlogLog and AdSense installed), the ad unit size, and what webpage those clicks occurred. Yahoo doesn’t know the CPC for each of Google’s ads, but they do know the click-through rate (CTR) — and can specifically target high CTR publishers first, with their YPN offering.

No wonder Yahoo paid $10 million for the little widget. It’s a trojan covered in peanut butter. Smart.

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