Yahoo’s MyBlogLog AdSense Trojan

Steve Poland figures out the real reason Yahoo’s MyBlogLog provides Google AdSense click tracking. It provides competitive intelligence for the Yahoo Publisher Network.

Coincidentally, MyBlogLog (Yahoo) is also tracking information on Google AdSense — how many clicks Google AdSense ads are receiving (on webpages that have both MyBlogLog and AdSense installed), the ad unit size, and what webpage those clicks occurred. Yahoo doesn’t know the CPC for each of Google’s ads, but they do know the click-through rate (CTR) — and can specifically target high CTR publishers first, with their YPN offering.

No wonder Yahoo paid $10 million for the little widget. It’s a trojan covered in peanut butter. Smart.

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February 26, 2007 | Filed Under Advertising, Blogging, Social Networks 

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2 Responses to “Yahoo’s MyBlogLog AdSense Trojan”

  1. MyBlogLog And AdSense Don’t Agree » derrich.com - crude, yet refined on March 21st, 2007 4:58 am

    [...] we can do. I found some other insightful posts — Mike Abundo proposes the notion that MBL is Yahoo!’s AdSense Trojan, and Everton Blair at Connected Internet suggests that using MBL could be a violation of [...]

  2. Think Twice Before Using Widgets! - Internet Marketing Forums on March 26th, 2008 12:53 am

    [...] may use to improve something in their service. I say all this only according to the resource below: Yahoo’s MyBlogLog AdSense Trojan So i hope i’ve provided some insight for 90 Day Challenge members and they will think twice before [...]

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