Barenaked Ladies Vid Features YouTube Stars

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You know YouTube stars are getting famous when they’re tapped to promote an already famous signed band. Various YouTube stars grace the video for Barenaked Ladies’ new single Sound of Your Voice.

My only complaint: no Happy Slip. Otherwise, I’m delighted to see another big media campaign recognize and leverage micromedia. In an age when we’re all media, it’s bad business to ignore millions of potential media partners.

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February 12, 2007

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