Google-Friendster Deal Revealed
The unwashed masses of the Philippines use Yahoo and five million of them use Friendster. This deal will introduce said unwashed masses to Google.
Fresh from a deal with MySpace to power the site’s search and ads, Google is set to score another big partnership.
Friendster CEO Kent Lindstrom revealed today that the social network is going to partner with Google - the search giant will power Friendster’s search and text ads, just as it does on MySpace. The deal is to last two years and financials weren’t disclosed. But since Friendster reports less than 1 million monthly unique visitors, the agreement won’t be on the same scale as the $900 million Google-MySpace deal.
The hookup is another letdown for Yahoo, which currently powers Friendster search.
Hm, five million Filipinos use Friendster, yet Friendster reports less than one million monthly uniques? No wonder all the hottest Filipina babes are migrating to MySpace.
[...] So, what’s in this deal for Google considering that it has inked a deal with another social networking site recently? Aside from introducing the unwashed Filipino masses to Google this deal is just another way of beating thy enemy by way of expanding one’s clout. It’s plain old business strategy. Never mind if a company is dead or alive, if it’s a competitor’s buy-out target, beat the competitor in buying that company. Plain and simple business trick. [...]