Web Analytics Increases Marketing Accountability
I just read the latest of WebTrends’ insightful, if somewhat salesy, whitepapers: Marketing Performance Management. What really stood out to me is its assertion that Web analytics increases marketing accountability — especially since I live in a country full of marketers who, by Robert Scoble’s standard, should be fired.
This goes back to my assertion that GBC babes make better online game endorsers than trad models. Web analytics can directly measure conversions from endorsements on GBC babe Alodia Gosiengfiao’s multiple online presences.
The paper also echoes Steve Rubel’s prediction that the world will get RSS once it’s in most people’s browsers. With feed analytics, marketers can’t get away with random RSS, either.
Speaking of feed analytics, I’d like to thank my subscribers both old and new. You guys cocreate the Mike Abundo Effect.
(Top photo by Tricia Gosingtian.)
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